Selected works
2016—2021
Launching the BBC brand in the media-skeptic U.S. market.
2024
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Creative Direction
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Case Study
Reaching Gen Z with an end-of-year global campaign to position YouTube Shorts as the fun place to watch short-form videos.
2022
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Creative Direction
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Case Study
Completely revamped Michaels' business from a warehouse of supplies to a purpose-driven brand that exists through Makers and their work.
2020
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Art Direction, Creative Direction
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Case Study
We took over the Chicago Marathon route by reinventing mile markers and gave runners 26.2+ reasons to run with Nike.
2022
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Creative Direction
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Case Study
Helping Sonic customers be first in line every time by reimagining the ordering experience.
2018
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UX Design, Visual Design
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Case Study
Connected with Latinas in Target's first and boldest move in the U.S. Hispanic Market
2016
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Creative Direction
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Case Study
Taking SONIC's Order Ahead experience to the web so even more people could enjoy it, while rethinking our design system to accomodate a brand redesign. The 2020 Covid-19 lockdown was our litmus test.
2020
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User Experience Design
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Case Study
Launched a new financial brand by hijacking pop culture.
2021
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Concept, Art Direction
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Case Study
Connected offices around the world during the holidays by using tech and emotion.
2017
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Experience Design
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Case Study
Showing up for Makers when their creative process changed overnight.
2020
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UX Design, Creative Direction
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Case Study
Juan Pedro (JP) González
Creative Director
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