YouTube Shorts
Zip launch
Category
Campaign
Year
2021
Role
Concept, Art Direction
Credits
Megan T., Jonathan P., Elizabeth T., and more
Launched a new financial brand by hijacking pop culture.
If you can buy it you can Zip it. If you can wear it, book it, play it, gift it, fly it, eat it, stream it... you can Zip it.
We launched Zip as the only Buy Now, Pay Later option in the market that could be used everywhere, online or offline.
Our idea: make people feel like Zip was everywhere by hacking pop culture. With the ability to Zip anything, anywhere, we turned our name into a verb, leveraging physical and digital context to launch in a big way.
We launched with a brand film that leveraged culturally relevant clips to highlight the range and fun you could have with Zip, featuring up and coming music artist BBN$.
Creative and media worked together to put contextually relevant messages out there and hack media placements. In key cities, we launched high impact, attention grabbing OOH that also leveraged the world around the placements.
LA Live - contextual OOH
We partnered with a mix of macro and micro influencers including to create a social ecosystem that drove awareness and different usecases for Zip. Our partners Zipped everything from dance lessons, to festival outfits, to holiday presents, inviting their followers to do the same.
