Work experience
R/GA
US
LatinWorks
Austin
Y&R
Miami
JWT
CDMX
Selected work
Campaign
Made to Make You Think
:
Launching the BBC brand in the media-skeptic U.S. market.
Campaign, User Experience
YouTube Shorts
:
Reaching Gen Z with an end-of-year global campaign to position YouTube Shorts as the fun place to watch short-form videos.
Campaign
Michaels. Made by you.
:
Completely revamped Michaels' business from a warehouse of supplies to a purpose-driven brand that exists through Makers and their work.
Campaign
Nike Chicago Marathon
:
We took over the Chicago Marathon route by reinventing mile markers and gave runners 26.2+ reasons to run with Nike.
User Experience
Sonic App
:
Helping Sonic customers be first in line every time by reimagining the ordering experience.
Campaign
Target. Sin Traducción.
:
Connected with Latinas in Target's first and boldest move in the U.S. Hispanic Market
User Experience
Sonic Web Order Ahead
:
Taking SONIC's Order Ahead experience to the web so even more people could enjoy it, while rethinking our design system to accomodate a brand redesign. The 2020 Covid-19 lockdown was our litmus test.
Campaign
Zip launch
:
Launched a new financial brand by hijacking pop culture.
User Experience
Connected Snowglobes
:
Connected offices around the world during the holidays by using tech and emotion.
User Experience, Campaign
Michaels WreathMaker
:
Showing up for Makers when their creative process changed overnight.
Juan Pedro (JP) González
Creative Director
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