When it comes to running, inspiration can come from anywhere.

But in Chicago, during race week, it’s everywhere.

So we invited everyone. 

We transformed every mile marker into an invitation. To start their first run ever, meet a local runner, or join a run club with us. To find gear that fits  perfectly, put it to work, and reward yourself with some italian beef. Just do it. 

Every piece of Creative in this campaign took over the streets fof Chicago featuring a local runner, coach, run club, or Nike partner. And every mile marker drove runners and non-runners to training programs, Nike Run Club app downloads, Snap Filters, Run Club meetups, and more.

We gave everyone 26.2 reasons to Come Run With Chicago, generating 321K impressions during race week and 1.1M impressions on race day.

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