JP's portait image
Juan Pedro (JP) González
Creative Director
About

I’m a Creative Director currently working at R/GA.

Work Experience
2017 — Now

Creative Director

R/GA

Fulfilling a unique hybrid role as an Art Director and UX designer, I work in the intersection between ad campaigns and digital experiences. In my years at R/GA I've worked on projects and long-time relationships with clients like Michaels, Frito-Lay, SONIC, YouTube and others. I've led multiple succesful new business pursuits, and have been recognized by Cannes Lions, Effies, and LIA.

2011 — 2017

ACD & Creative Director

LatinWorks

I spent most of my time at LatinWorks dedicated to the Target account, touching all areas of the business from Style, to grocery, to Baby, as well as multiple unique efforts designed to attract the multicultural consumer. Other clients: Domino's, Lowes, Texas Lottery, MARS (M&Ms, Snickers, Twix).

2010 — 2011

Bilingual Copywriter & Art Director

Y&R

The Y&R Miami office served as a hub for accounts generating work for Latin America and the US Market. I worked developing creative for Wendy's, FedEx, AT&T, Hershey's, Dell and others, while engaging in multiple new business pitches.

Education
2019

UX Design & Strategy for Emerging Technologies

NYU Tandon School of Engineering

2016

User Experience Design

General Assembly

2005

Graphic Design

Universidad Iberoamericana, CDMX

Selected Clients

Target
Michaels
SONIC
Domino's
FedEx
Casper
Lowe's
Mars
Frito Lay
YouTube
Nike
Visit Austin

Expertise

Creative Direction
Visual Design
Experience Design (UX)

Tools

Adobe Creative Suite
Figma
Prototyping tools
Keynote
Google docs suite