For an innovation agency, a company-wide email wasn’t going to cut it to wish everyone happy holidays. So, we created and shipped Connected Snow Globes to all 17 R/GA offices. From Budapest to Tokyo, Sydney to NY, our Snow Globes connected straight out of the box, and every shake of one sent a twinkling “happy holidays” to all the other offices. We took the existing, emotionally charged behavior—shaking a snow globe— and added some tech to make it even more relevant and magic.

Press: Adweek, The Drum, Little Black Book